Data protection

Data protection

Miele's policy on data protection

Please click on the below link to view the Miele Privacy Policy.

 

Privacy Policy - Miele Australia Pty Ltd

Data security

Information on data security at Miele

Miele on data security

Miele, as a manufacturer of high-quality and durable products, also puts the highest demands on the data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, one hundred percent security in case of information technology can be hardly achieved.

For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.

For reporting vulnerabilities and information about cyber security at Miele, please use our international page:

             https://www.miele.com/en/com/cybersicherheit-5047.htm

Even if you're not quite sure: We will follow up your request and contact you if we have any further questions.

Cookies

Cookie Notice

Miele Australia Pty Ltd ACN: 005 635 398 ("Miele", "we") uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.

1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, cookies may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

  • Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
  • Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means these technologies may be used for the following purposes:

  • To identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
  • To help us remember products that you have added to your shopping cart or notepad.
  • To show you the quantity of products you have added to your shopping cart or notepad on the website.
  • To remind us of your chosen language during the session, so that you can navigate our pages more easily.
  • To analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
  • For the purpose of retargeting/remarketing and for the placement of online advertisements.

By changing the cookie settings of your Internet browser, you can deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

Please note, however, that if you deactivate cookies, not all features of the website may operate as intended. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

  • View cookies,
  • Allow cookies,
  • Disable all or certain cookies,
  • Disable all cookies when closing the browser,
  • Blocking cookies,
  • Notify when a cookie is to be set,
  • Objection to tracking web analysis (opt-out).

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, by changing the settings at the top of this policy.

To the extent any personal data is collected through cookies, our Privacy Policy applies and complements this Cookie Policy.

2. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The legal basis for the processing of personal data using technically necessary cookies is legitimate interests under Article 6(1)(f) GDPR . These legitimate interests are our carrying out the transmission of a communication over an electronic communications network and/or of enabling the use of a specific service explicitly requested by you. The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

2.1 Google

On our website we use various essential cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

2.2 Further details

Further details about each of the individual essential cookies we use can be found in the following table:

 

Name

Third Party

Purpose

Retention Period

 

NID

 

 

Google

 

 

 

Google Tag Manager (further explanation above)  

 

6 months

gtm_auth

 


Session

 

gtm_debug

gtm_preview

DOM, Shop - BM Cloud IQ Tag

Google

Cart Abandonment recovery tool

7 days

 

3. Analysis cookies

In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:

  • Frequency of page visits
  • Search Keywords
  • Use of website functions

Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis (where required) for this processing of personal data is consent under Article 6(1)(a) GDPR (or its equivalent in non-EEA jurisdictions). You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.

3.1 Google

On our website we use various analytics cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://policies.google.com/privacy?hl=en

Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis (where required) for data processing is your consent to Google (Art. 6(1)(a) GDPR or its equivalent in non-EEA jurisdictions).

You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.

For more information on the terms of use of Google Analytics, please visit https://www.google.com/analytics/terms/.

3.2 Go Instore – SYM-SYS Ltd.

On our website we use the Go Instore services provided by Sym-Sys Ltd (t/a Go Instore), 1 Phipp St., London, EC2A 4PS, United Kingdom. Sym-Sys Ltd. uses cookies and sets unique User IDs to evaluate your use of the Go Instore services and to issue reports on attribution of sales after using the Go Instore services. The cookies give us important insights about your use of the Go Instore services and helps us to regularly improve our website and services. Please find more information to Sym-Sys Ltd and the Go Instore on www.goinstore.com

3.3 Google Optimize

Google Optimize is an A/B testing tool provided by Google. Optimize enables us to experiment with different ways of delivering your content. For this purpose, Optimize utilizes cookies to target content variants to a user and a content experiment cookie to determine a user’s participation in an experiment. Furthermore, Optimize can map user activities to specific Google Ads in order to evaluate marketing campaigns.

For more information about Google Optimize, please visit https://support.google.com/optimize/answer/6292487?hl=en

3.4 Further Details

You can deactivate analysis cookies by changing your settings at the top of this policy. Further details about all of the individual analytics cookies we use can be found in the following table:

Name

Third Party

Purpose

Retention Period

 

_ga

 

 

 

 

 

Google

 

 

 

 

 

 

 

Google Analytics (further explanation above)
 

 

2 years

_gid

 

24 hours

 

_gat

1 minute

 

 

AMP_Token

 

30 seconds to 1 year

 

 

_gac_<UA-37963233-1>

90 days

DOM - GA - Live Chat

30 days

DOM, Shop - BM Cloud IQ Tag

7 days

_gaexp

Google Optimize (further explanation above)

 

Depends on the length of the experiment, but typically 90 days.

_gis

gis.goinstore.com

SYM-SYS Ltd. (t/a Go Instroe)

Used to support the operation of key Go Instore features, to get analytics on the usage of the Go Instore service and to issue reports on attribution of sales against the Go Instore service.

session

_gaexp Google Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in

90 days

_opt_awcid

Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_awmid

Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_awgid Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_awkid Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_utmc Used for campaigns mapped to Google Ads Customer IDs

24 hours

 

4. Marketing cookies

For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.

Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

The legal basis (where required) for the processing of personal data through marketing cookies is consent (Article 6(1)(a) GDPR or its equivalent in non-EEA jurisdictions), You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.

4.1 Google

On our website we use various marketing cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/.

Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

4.2 Further Details

You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the following table:

Name

Third Party

Purpose

Retention Period

DOM , Shop - Adwords Remarketing

Google

Google Ads (further explanation above)

30 days

_fbp

Facebook Campaign Optimisation & Delivery Tracking 90 days

4.3 Facebook PIxel

On our website we use marketing cookie(s) provided and/or used by Facebook Ireland Ltd. (“Facebook”), 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website and marketing activities. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process.

In addition, the Facebook cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

The Facebook cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.

4.4 Further details

You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the following table:

Name

Third Party (further details above)

Purpose (further explanation above)

Retention Period

_fbp

Facebook, Starcom

 

 

 

cookie is used to  identify browsers for the purposes of providing advertising and site analytics

90 days

fr

cookie is used to deliver, measure and improve the relevancy of Facebook Ads

90 days

wd

cookie is used to deliver an optimal experience for your device’s screen

7 days

datr

cookie is used to identify the web browser being used to connect to Facebook independent of the logged in user

2 years

 

4.5​ Other Google Marketing Platform services (Google Campaign Manager 360)

Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once (replace with: control frequency). 

Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase. These cookies contain no personal information.

Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.

In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.

You can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.

Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

Name

Third Party (further details above)

Purpose (further explanation above)

Retention Period

Doubleclick_spotlight

Google, Starcom

Tags for analyzing advertising and learning which ads, campaigns or products generate the best sales.

540 days

Doubleclick

540 days

 

4.6 Amobee Flextag & IDsync Pixel

On our website, we use the services of Amobee, Inc.. Amobee’s advertising technology uses cookies that collect and/or use the following information: information about the device; the browser or application used; which and how many web pages have been viewed by a browser or application; search terms entered on our web page; referring and exit pages; the date and time an advertisement was viewed; browser or device-specific identifiers (such as mobile device advertising identifiers or your browser’s user agent string); and other similar information. In certain instances, Amobee may collect and match this information across devices, browsers, or applications through deterministic methods or statistical correlation for the purposes of identifying devices, browsers, or applications belonging to the same user and providing more relevant advertising. Amobee also obtains further information from third party data vendors.

Amobee also uses cookies to help it better understand the effectiveness of particular advertisements. For example, Amobee may use cookies to help evaluate how browsers or applications respond to advertisements or any content provided therein, or to help determine the site placement and context in which advertisements are displayed. Amobee’s cookies may also help control the number of times a browser or application is served an advertisement.

In addition, we use the ID Syncing (also known as cookie syncing or cookie matching) service of Amobee. This service enables us to use data to coordinate an advertising campaign across multiple publishing platforms and advertising service providers.

Amobee associates the above-mentioned data that it collects about a browser or device with a pseudonymous identifier known as an Amobee ID. Amobee uses ID Syncing (described below) to associate Amobee IDs with identifiers and data from us and further business partners in an effort to display relevant advertisements on a wider range of websites, apps and content.

 

Name

Third Party (further details above)

Purpose (further explanation above)

Retention Period

UID

Amobee

The UID cookie is used to pseudonymously identify and track users across digital/web touchpoints via the Amobee ID. When an Amobee cookie is fired (either for Data Collection or ID Syncing) it will either generate this UID cookie for new users or access this for users with an existing UID cookie.

180 days

 

5. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.

 

Section 6. Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

If you do not wish for your data to be collected by Hotjar, then please click here: https://www.hotjar.com/legal/policies/do-not-track/

 

Name

Third Party (further details above)

Purpose (further explanation above)

Retention Period

ajs_user_id

Hotjar

This cookie is set by Segment used for usage analytics if logged in.

365 days

ajs_user_traits

Hotjar

This cookie is set by Segment to identify call is made on hotjar.com.

 

They serve to optimise the user experience and provide insights for user and marketing purposes.

365 days

 

7. To get further information

If you have any questions or comments about this Cookie Policy, contact us at:

itsupport@miele.com.au