Here are just six of them. Since the company was founded in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be forever better than our competitors and forever better than we already are. We want to make everyday tasks easier and more fun for our customers by constantly improving our products. For our customers this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime!